George Bej, Marketing Manager – The Laminex Group
Pixel is a unique corner building that makes a clear and bold business statement to any visitor or passer-by which cannot be replicated anywhere in Melbourne. In addition to its street presence and world-class accommodation, it also makes a clear corporate statement about a future occupant’s commitment to sustainability and socially responsible business values.
Corporate Social Responsibility (CSR) has become a key consideration for businesses all over the world. In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition. CSR can play a role in building customer loyalty based on distinctive ethical values as businesses benefit from building a reputation for integrity and best practice.
Future proofing is about anticipating and adapting to change, rather than simply reacting to change. By occupying a green building, businesses can future proof against escalating energy and water prices. A green building can also protect a business from future changes to the business and regulatory environment. With governments increasingly mandating green principles and energy efficiency requirements, going green early make good business sense.